V-R newsletter publishers frequently ask, “What should I write about?”
Your ability to create a content plan for your V-R newsletter is crucial to your success.
The starting is to recognize that newsletter success is not about what you want to write about! Instead, the success of your newsletter is based on your ability to provide content that your customers, clients, and prospects want to read.
A good starting point is to keep track of the questions that come up over and over again. Think back on your recent conversations with customers, clients, and prospects. Make a list of the types of questions you are frequently asked. For example, Are you typically asked technical questions, installation questions, or operating questions?
Do most questions involve component-to-component comparisons or the challenge of translating specifications into easily-understood benefits?
Develop the habit of putting yourself in your prospect’s shoes. Strive to provide the information your customers, clients, and prospects want to read. Remember, it’s not what you want to write, it’s what your prospects want to read!